I of all people thought I would never be saying this. But here it is, I love going to Blues games. Pro sporting events usually drive me nuts. Watching them from home is fine, but going to the games always seemed like a terrible idea. With prices of parking, eating, drinking, and admission, usually costing me in the $50 range, going to any type of game always seemed like a terrible idea. This isn't even mentioning that all of these prices are paid to watch someone PLAY a game...some of which make money like this. The entire thing is really kind of ridiculous.
However, the Blues seem to be up to something a little different. Finally, after having a for-sale tag on the organization for years, the team has become financially stable and shown that they are making a commitment to winning. The Blues have begun to release some of the old and aging talent, and embrace younger players like new franchise goalie Halak.
The Blues have also marketed themselves aggressively to a younger audience, by making not only the games more affordable but the concessions as well.
An example of this can be seen here.
Here are the Blue's main deals:
Everygame Counts Season Tickets
Every Game Counts Season Ticket package and you'll get a full season ticket plan while only paying half the price up front.You'll pay the second half when the Blues clinch a Playoff spot during the 2010-11 season.
Student Nights
At Thursday and Friday home games during the 2010-11 regular season, you can get a Mezzanine Level seat for just $20 or a Plaza Level seat for just $35. Plus, with each ticket, you'll get a hot dog and soft drink. Simply present a valid Student ID at the Scottrade Center Box Office 90 minutes before the game to get this special offer.
FAMILY NIGHTS
Families benefit at every Saturday and Sunday game at Scottrade Center. Get four game tickets, four hot dogs, four soft drinks and two boxes of popcorn. Family Night packages start at $99 and are available online.
Meet Blues Package
Want the best Blues hockey experience available? The following packages are available at most Thursday and Saturday home games at Scottrade Center. Pricing for Meet the Blues is $600 (Platinum Games), $550 (Gold), $500 (Silver), $400 (Bronze) or $300 (Value).
Each Meet the Blues Package includes:
4 Bommarito Automotive Club Seats (all-inclusive food & beverage)
2 Autographed Hockey Sticks
Meet & Greet with Blues Player
The student night, season ticket deals, and family night, are a brilliant marketing technique that has really give the team a much more human and likable image. The Blues have become less like a cold business like other teams, and fans have been noticing. Joe FaQuin, a University of Missouri student has said, "I love going to Blues games, its cheap, and there is always tons of people there now."
And Joe is not alone, for the last three seasons, the Blues have been less than great in standings, but fans came out every game in large numbers. While the last few seasons have been rough, I think the future will be much, better especially if the Blues continue to keep their fans in mind with every business decision they make. Its not a matter of if we win a cup, simply when!

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